The problemThe internet already fell for these.
Odds are, so did you. Misinformation doesn't look like misinformation. It looks like a real photo, a trusted-sounding account, or a claim that's technically true.
The shark that “swam onto the highway”
RECYCLEDThe same flood photo gets recycled every hurricane season with a new city's name on it. It's real, just not from this storm, and not from this year.
AnalysisReal photo, fake news
The chocolate experience that never existed
AI-GENERATEDAI-generated marketing images sold out a “Willy Wonka” event in Glasgow in 2024. Families showed up to an empty warehouse. The photos looked real enough to book tickets.
AnalysisSuspicious account
Hotdogs and cigarettes have the same cancer risk
Processed meat and cigarettes are both classified as level-one carcinogens, but cigarettes multiply cancer risk by as much as 20×, far worse than an occasional hotdog.
AnalysisTechnically true, but misleading
The claim, the account, the media: a post can go wrong on any of them, and checking takes longer than sharing. What the Fact checks all three in seconds.