Morrisons 'Free Food Box' Facebook Post is a Scam
Is Morrisons giving away free food boxes to people who like and comment on its Facebook birthday posts?
False
The Facebook post is a known scam: reputable fact-checkers report Morrisons confirmed the 'like-and-comment to get a free food box' message is not a genuine offer. The photos may be real Morrisons images, but they do not validate the giveaway claim — do not engage with the post or provide personal details.
AI-generatedClaims
✓ 1 true · ✕ 1 falseMorrisons is giving a free food box to everyone who likes and comments 'Box' on this Facebook post as a celebration for Morrisons' birthday.
Reputable fact-checking organisations contacted Morrisons and report the Facebook posts of this form are not genuine offers. Full Fact reports a Morrisons spokesperson confirmed the offer was not genuine; other outlets have described the same recurring scam pattern. The post is a fake promotional scam, not an official Morrisons giveaway.
The photos in the post are genuine Morrisons-branded food boxes/stock images.
The imagery appears to be real photos of Morrisons-branded boxes or stock/press images; Full Fact attributes one of the images to a credited photographer (Billy McCrorie) which indicates the pictures themselves are from real sources, but that does not validate the promotional claim in the caption.
What was posted
FacebookIs Morrisons giving away free food boxes to people who like and comment on its Facebook birthday posts?
The media
ImageSynthetic-media detector
Detector ranThe claim stands or falls on whether the media is real, so the detector ran.
Scores are the detector’s estimate for the file as uploaded. A low score does not rule out editing, a spliced caption, or footage shown out of context — those are judged above. Model v3.
Sources
5 sources reviewed- 1Morrisons is not giving free food boxes to anyone who likes a Facebook post ↗
Full Fact · fullfact.orgPrimary / fact-checkerIFCN + EFCSN; UK charity
“Fact-check (13 March 2025) — Full Fact reports the Facebook post claiming free Morrisons food boxes is not a genuine offer and says a Morrisons spokesperson confirmed this.”
- 2Morrisons urges shoppers to not fall for 'free food boxes' scam ↗
Retail Gazette · retailgazette.co.ukUntiereduntiered — treated as signal only, never decisive
“Reporting on recurring fake social posts offering free 'food boxes' that impersonate Morrisons and advising shoppers these are scams.”
- 35 big cost of living scams to watch out for ↗
Which? · which.co.ukUntiereduntiered — treated as signal only, never decisive
“Consumer-advice coverage highlighting supermarket 'free food box' scams on social media and advising caution.”
- 4Morrisons launches vegan essentials food box (archive) ↗
Morrisons corporate · morrisons-corporate.comUntiereduntiered — treated as signal only, never decisive
“Background: Morrisons sells and has publicised legitimate paid food-box products; authentic availability and company channels should be used to verify promotions rather than random social posts.”
- 5Facebook fails to remove painfully obvious scam page ↗
Engage Web · engageweb.co.ukUntiereduntiered — treated as signal only, never decisive
“Commentary and reporting on how scam Facebook pages impersonating Morrisons have circulated, using similar 'free food box' imagery and calls to like/comment.”
The full story
Bias
This post is a fraudulent promotional claim rather than political or ideologically slanted content; its primary intent is to deceive or harvest engagement/data rather than push a partisan narrative.
Bias describes how the post frames its message — the slant of the language, selection and emphasis — and is judged separately from whether the claim is true. A true claim can still be framed with a strong slant.
How we checked
1 min 17 s✓ Claim checked✓ Media checked✓ Sources checked
Why 86% confidence
HighHigh confidence from independent corroboration.
About this check
- Platform
- Where it spread
- United Kingdom
- Language
- EN
- Status
- ● Post is live
- Verified
- September 29, 2026, 10:19 UTC
- Published
- September 29, 2026, 10:19 UTC
Reach. Two posts from an impostor page; no counts published
This verdict was generated with AI from the sources shown. AI can make mistakes — check the sources before relying on it.
Check anything yourself, in seconds.
Share any social post or video to What the Fact and get the verdict, the confidence, and the receipts.