← All fact checksMorning run · November 14, 2026 · #6 by reach
ConsumerOtherRumourResurfaced

Did Dunkin' cancel Christmas while celebrating Ramadan and Pride?

Has Dunkin' stopped using the word 'Christmas' while celebrating Ramadan and Pride Month in 2026?

False

Dunkin's US site and Instagram do use "Christmas"; the Ramadan and Pride examples were foreign or years old.

FALSE. Dunkin' has not dropped Christmas from its US marketing. A search of its US website returns more than 30 mentions of "Christmas", and its US Instagram has posted Christmas content, including a Christmas tree video in 2025. The Ramadan items came from Dunkin' Singapore and Egypt; the Pride items from a 2024 franchise post and 2019/2021 press releases.

Genuine
The post as it circulated, labelled by our media check.Video · 2:08 · 1080×1920

Claims

✕ 1 false

Dunkin' intentionally omits the word "Christmas" from its website, stores and corporate materials.1

“You don't even mention the word Christmas anywhere on your website or anywhere in your stores.”

✕ FalseCentral claimHigh confidence

This is the claim the video's argument rests on, and it fails on direct inspection of the company's own channels. Snopes searched Dunkin's US website and found more than 30 mentions of "Christmas", and the US Instagram account has posted Christmas content repeatedly, including a Christmas tree video in 2025. The speaker's "proof" at the end of the clip is not a Dunkin' statement at all: the screenshots are automated Google search-summary answers, which are generated from search results rather than issued by a company, so they cannot show that a word has been removed. The rest of his evidence is a genuine December 2016 corporate blog post that uses "Merry Christmas" — correct as a document, but a decade old. The decisive weight here is the company's live website and social feed, which are the exact places the video says the word is missing. Snopes is a single fact-checking outlet, but its findings are checkable against those public pages by any reader.

Dunkin' rolled out Ramadan specials including 'Eid-Credible Delights' and 'Happily Ever Iftar' meals and a pistachio Ramadan drink.1

“You rolled out a number of Ramadan specials, including Eid Incredible Delights and Happily Ever Iftar meals. You also had a Ramadan specialty drink.”

~ Partly trueHigh confidence

The promotions are real, but the video strips them of where they ran. According to Snopes, the "Eid-Credible Delights" and "Happily Ever Iftar" campaigns appeared on Dunkin's Singapore Facebook page, and the pistachio Ramadan drink came from Dunkin' Egypt's Instagram. Those are regional pages serving markets with large Muslim populations, not the US brand's corporate marketing. The "Eid-Credible Delights" graphic shown in the video is dated March 2025 rather than 2026. The video's framing — "Hey, Dunkin' Donuts, you have some explaining to do", with no market named — invites viewers to read the campaigns as American. That is the distortion. A chain running seasonal promotions in Singapore or Cairo says nothing about what it does in the US for Christmas. The source here is a single fact-check, but it points to specific pages a reader can open, and the distinction between a regional page and the US brand is verifiable.

Dunkin' had a June Pride Month celebration with Pride donuts and a Pride rainbow tumbler.1

“I also noticed that in June, you had a Pride Month celebration as well as Pride donuts and even a Pride rainbow tumbler.”

~ MisleadingHigh confidence

The Pride items exist, but not as a current national campaign. Snopes traced them to a 2024 post by a single Minnesota franchisee and to corporate press releases from 2019 and 2021, and found no Pride messaging on Dunkin's US website or US Instagram around June 2026. The video's wording — "in June" — implies the most recent June and a company-wide push. Presenting a single franchisee's 2024 post and years-old press releases as an active corporate celebration is what makes this misleading rather than simply wrong. The distinction matters to the comparison the video is built on: it sets a live, national Christmas "omission" against Pride and Ramadan activity, but the Pride activity is older and smaller than described, and the Christmas omission does not exist. Each element is individually real; the arrangement is what misleads. This rests on the same single fact-check, so we treat it as strong on the specific pages cited but not independently duplicated.

Dunkin' used to say 'Merry Christmas' but has now chosen not to.1

“So they used to celebrate Christmas, but now they have chosen not to anymore.”

~ Partly trueHigh confidence

Half of this holds: the December 2016 corporate blog post the speaker displays — headlined "Spreading holiday joy with coffee, donuts and... mistletoe!" — is genuine and does use "Merry Christmas". The conclusion drawn from it does not hold. According to Snopes, Dunkin's Singapore and Egypt regional pages both posted "Merry Christmas!" in December 2025, and US Instagram posts have referenced Christmas in recent years. So there is no point at which the company stopped. The video's move is a common one: a real document from the past is used to imply a change that the present record contradicts. One old blog post proves what Dunkin' said in 2016; it cannot prove what it stopped doing, and the 2025 posts are the evidence that settles it. As with the other claims, the fact-check is the single source, but its findings point to public posts a reader can check.

Dunkin' has chosen Islam, Ramadan and Pride over Christmas.1

“They have chosen Islam, Ramadan, and Pride.”

– OpinionHigh confidence

This is an interpretation, not a fact, and it rests on a premise the record contradicts. The video asks readers to conclude that the company has picked one set of celebrations over another. That kind of judgment about a company's priorities or sympathies cannot be settled by evidence in the way a website search can. What can be tested is the factual scaffolding underneath it — that Christmas disappeared, that Ramadan and Pride campaigns were current and American — and each of those parts fails or is distorted. The US holiday page is branded "Holiday Faves" with mistletoe-themed cups, which is an inclusive "holidays" framing rather than an erasure of Christmas. The opinion label is not a pass: an opinion built on false premises can still mislead, and readers should treat the conclusion as no stronger than the facts it stands on.

What was posted

X

Wall Street Apes posted a selfie-style commentary video on X, recorded by Instagram commentator Josh Seiter, in which he argues that Dunkin' runs Ramadan and Pride promotions but refuses to say "Christmas". He shows screen recordings of a Dunkin' ordering page and an older company blog post, then asks viewers to repost and comment.

“WOW 🚨 Dunkin Donuts cancels Christmas but celebrates Muslim Islamic Holidays and Pride “Dunkin' Donuts — rolled out a number of Ramadan specials, including ‘Eid-Credible Delights’ and ‘Happily Ever Iftar’ Meals. You also had a Ramadan specialty drink.” They also did holiday”

Seiter posted the video to Instagram on 11 November 2026 with the caption 'Dunkin' celebrates Ramadan and Pride but hates Christmas'; Wall Street Apes reposted it on X on 12 November 2026. The same caption also circulated on GETTR.

Who posted it

X
@wallstreetapes

Account 7.8 years old

View the account on X ↗

Account check

Looks like a genuine account18%
Likelihood of automation35%

Estimates from public signals — account age, posting pattern, audience — not a judgement of the person behind the account, and separate from whether this post is true.

What stood out

  • Long-running, human-operated account: X user ID 1099579684981944320 dates to early 2019 (~7.8 years old); OSINT work links it to John Hollins (San Diego), who operated it under his real name until ~Aug 2021 before separating identities.
  • Not a news organisation: bio is 'We Are The Resistance. Unfiltered Breaking News | Followed By @elonmusk @joerogan @DonaldjTrumpJr…' — credibility borrowed from celebrity followers rather than editorial standards or named sources.
  • Content model is clip aggregation: reposts third-party TikToks/viral videos with sensational added captions and unsourced statistics (e.g. '250+ applicants for every job' in a June 2026 post), making verification impossible for readers.
  • Serial fact-check target: multiple Lead Stories debunks (Plano 'underage wife' video, Prop 50 ballot-envelope claim, 'found' Prop 50 results), a NewsGuard Reality Check debunk (Craigslist ads falsely framed as 'paid to protest'), and Daily Dot/GLP takedowns (HIV 'parties', bagged-salad chlorine claim).
  • Worst case: Jan 3, 2026 — posted an AI-generated video of Venezuelans 'thanking Trump', which Elon Musk amplified; it drew 5.6M views and 38k reposts before a Community Note flagged it as AI; BBC/AFP traced it to an AI-slop TikTok account.
  • History of conspiracy content: self-described 'conspiracy theorist'; pushed bird-flu/egg-price conspiracy, 'blue roof vs. space lasers' Hawaii wildfire claim; publicly complained in 2024 that Community Notes were 'targeting' the account.
  • Still highly influential and active: ~1.4M followers, ranked among the top-10 X accounts by engagement in early 2026 (~42M engagements Jan–Apr), ~4 posts/week, still posting Nov 11–12, 2026.
  • Amplifies and is amplified by large MAGA accounts (Musk replies, MTG reposts), functioning as a node in a coordinated high-reach clip network rather than an independent reporting source.
Signals (10)+
Followers estimate
1400000
Posting cadence
~3.9 posts/week (ViralHunt, 2025-26); heavy posting days Mon ~11:00 UTC
Engagement profile
Top-10 X account by total engagement Jan-Apr 2026 (~42M); engagement +56% MoM as of Aug 2025
Identity transparency
Pseudonymous since ~2021; OSINT attributes to John Hollins (San Diego, CA)
Fact check history
Lead Stories x3+ (2025-2026), NewsGuard Reality Check (Apr 2025), Daily Dot (Jun 2026), Genetic Literacy Project (Jul 2026), BBC/AFP Community Note on AI Venezuela video (Jan 2026)
Notable news coverage
Daily Beast, Raw Story, Cryptopolitan, Lead Stories, NewsGuard, Digg/Verity aggregations
Known affiliations
Informal MAGA/influencer amplification network; content mirrored to Telegram/Instagram/Truth Social
Community notes
Repeatedly flagged; account has publicly attacked Community Notes as biased
Sourcing practices
Rarely links primary sources; unsourced numeric claims; reposts unverifiable/anonymous 'witness' videos
Monetisation behaviour
Engagement-farming framing, follower-count boasts, cross-platform link funnels

Account checked November 14, 2026, 03:07 UTC

The media

Video
GenuinePresented as real footage

✓ What is genuine

The video is genuine footage of commentator Josh Seiter speaking to camera, and the Dunkin' pages and 2016 blog post he screen-records are real documents. What is not genuine is the context he puts them in.

The tells

  • ●●● Strong signal The speaker appears in a consistent home interior across all keyframes, with stable lighting, background and facial features.our visual review
  • ●●○ Supporting signal The screen recordings show a real Dunkin' ordering page ('Holiday Faves', Cookie Butter drinks) and a genuine 2016 Dunkin' blog post.our visual review
  • ●●○ Supporting signal Nothing in the footage breaks physics or shows compositing seams, mismatched shadows or morphing detail.our visual review

Synthetic-media detector

Detector not consulted

The media is incidental to the claim; the detector was not needed.

How we checked the media

  • Reviewed keyframes from the video by eye for consistency of setting, lighting and the speaker's appearance.
  • Compared the screen recordings shown in the clip with the speaker's description of them.
  • Read the fact-check that examined the promotions and screenshots displayed in the video.

Sources

2 sources reviewed

Further reading

  • 1Snopes (via Yahoo News) The full fact-check walks through every example in the video and shows where each one came from.
  • 2GETTR Shows how the same caption travelled from Instagram and X onto GETTR.

The full story

The video works because most of its ingredients are real. Dunkin' did run a Ramadan menu with items called "Eid-Credible Delights" and "Happily Ever Iftar", and a pistachio Ramadan drink. It did post Pride content. It did once publish a blog post wishing customers a merry Christmas. A viewer who checks any one of those items will find it, which makes the whole argument feel verified.

The bending happens in three places. First, the Ramadan campaigns ran on Dunkin's Singapore Facebook page and Egypt's Instagram, aimed at those markets — not on the US brand. Second, the Pride examples trace to a 2024 post by a single Minnesota franchisee and to corporate press releases from 2019 and 2021, and Snopes found no Pride messaging on Dunkin's US website or Instagram around June 2026. Third, and most important, the word "Christmas" is not missing: the US website carries more than 30 mentions, and the US Instagram has posted Christmas content, including a Christmas tree video in 2025.

The current US holiday page is branded "Holiday Faves", with mistletoe-themed cups — an inclusive "holidays" framing, which is not the same as erasing Christmas. The screenshots the speaker offers as proof are automated Google search summaries, not company statements. The result is a video that is authentic, sincere in tone and wrong in its central conclusion.

Kernel of truth

Dunkin' runs seasonal Ramadan promotions in some overseas markets and has posted Pride content in the past, and its US holiday branding uses an inclusive "Holiday Faves" framing.

Timeline

  1. December 2016

    Dunkin' publishes a corporate blog post, "Spreading holiday joy with coffee, donuts and... mistletoe!", which uses "Merry Christmas". 1Snopes (via Yahoo News)

  2. 2019

    Dunkin' issues corporate press releases that the video draws on for its Pride examples. 1Snopes (via Yahoo News)

  3. 2021

    Further Dunkin' corporate press releases cited among the Pride examples. 1Snopes (via Yahoo News)

  4. 2024

    A single Minnesota franchisee posts the Pride content later shown in the video. 1Snopes (via Yahoo News)

  5. March 2025

    The "Eid-Credible Delights" graphic shown in the video is dated March 2025. 1Snopes (via Yahoo News)

  6. December 2025

    Dunkin's Singapore and Egypt regional pages both post "Merry Christmas!". 1Snopes (via Yahoo News)

  7. 2025

    Dunkin's US Instagram posts Christmas content, including a Christmas tree video. 1Snopes (via Yahoo News)

  8. November 11, 2026

    Josh Seiter posts the video to Instagram with the caption "Dunkin' celebrates Ramadan and Pride but hates Christmas". 1Snopes (via Yahoo News)

  9. November 12, 2026

    Wall Street Apes reposts the video on X. 2GETTR

  10. November 13, 2026

    Snopes publishes a fact-check rating the claim false. 1Snopes (via Yahoo News)

How it was framed

Misleading contentFalse context

Every ingredient in the video is real — a genuine Ramadan menu, Pride items, a 2016 blog post — but they are arranged to frame Dunkin' as having abandoned Christmas. The Ramadan and Pride examples are lifted from foreign regional pages and years-old posts and presented as current US corporate campaigns.

  • Missing context. The speaker says "you rolled out a number of Ramadan specials" without naming Singapore or Egypt, and says Pride happened "in June" without saying which year.
  • Us vs. them. "I want to know why you have no problem using the words Ramadan and Pride, but you can't bring yourself to use the word Christmas."
  • “Visual proof”. The speaker screen-records a Dunkin' ordering page and says "I just want to provide a little bit of proof to this video."
  • Emotional language. "They don't care about Christmas. They have chosen Islam, Ramadan, and Pride."
  • Urgency. "If you guys want answers, repost and share and drop a comment and let me know what you think."

The video was recorded by Instagram commentator Josh Seiter and posted there on 11 November 2026. Wall Street Apes, an X account that reposts commentary videos, shared it on 12 November 2026, and the same caption also circulated on GETTR.

Bias

NoneSlightModerateStrong

Leans conservative / 'war on Christmas' culture-war framing. The video organises selective, mostly foreign or outdated examples into a grievance narrative that a Christian holiday is being deliberately erased in favour of Ramadan and Pride, and it explicitly urges viewers to repost and share. Snopes situates the claim in the long-running 'war on Christmas' genre of brand-outrage content.

Bias describes how the post frames its message — the slant of the language, selection and emphasis — and is judged separately from whether the claim is true. A true claim can still be framed with a strong slant.

How we checked

57 s
  1. 1

    Searched for the Ramadan promotions named in the video to see where they ran.

  2. 2

    Searched for fact-checks of the "Dunkin' cancels Christmas" claim.

  3. 3

    Searched for and opened the Snopes fact-check published 13 November 2026, which examined every example in the video.

  4. 4

    Reviewed the video's keyframes by eye to confirm the footage is a genuine recording of its speaker.

  5. 5

    Compared the screen recordings in the clip with the fact-check's account of the same pages.

✓ Claim checked✓ Media checked✓ Sources checked

Why 90% confidence

High

We rate the headline FALSE with HIGH confidence because the decisive point is directly checkable: Dunkin's US website and Instagram use "Christmas", and the Ramadan pages cited are foreign regional accounts that themselves posted "Merry Christmas" in December 2025. The video's own evidence, read fully, undercuts it. The media verdict is AUTHENTIC because the footage is straightforward and consistent, and the claim does not depend on the video being faked, only on what it omits.

Limits. Our written findings rest on a single fact-check examining the specific pages. We did not run an automated media-detection tool, because the video's authenticity is not what decides the claim. We did not contact Dunkin' or the people who made and shared the video.

What we don’t know

  • Whether the speaker checked which regional pages the Ramadan promotions came from before recording.
  • Why the Pride examples were described as a current June campaign rather than dated to 2024 and earlier.
  • Whether Dunkin' has any internal policy on the word "Christmas" beyond what its public pages show.

Spot it yourself

Spot the fake

Looks suspicious, isn’t proof

  • The alarmist caption ("WOW 🚨 Dunkin Donuts cancels Christmas") and the call to repost are reasons to slow down, not evidence the claim is wrong.
  • The speaker's partisan audience and combative tone prove nothing about whether his examples are real.
  • A polished, confident selfie video with screen recordings can feel like documentation, but production quality is not verification.
  • The Ramadan and Pride promotions he names are real, which makes the whole video feel checked.

The actual evidence

  • Dunkin's US website returns more than 30 mentions of "Christmas", which contradicts the central claim directly.
  • The US Instagram has posted Christmas content, including a Christmas tree video in 2025.
  • The Ramadan campaigns ran on Dunkin's Singapore and Egypt pages, and both posted "Merry Christmas!" in December 2025.
  • The Pride examples are a 2024 franchisee post and 2019/2021 press releases, with no Pride messaging on US channels in June 2026.
  • The speaker's "proof" screenshots are automated Google search summaries, not company statements.
  1. 1

    Open the company's own site and search the word

    Go to the US website or store locator and type "Christmas" into the search box. If a video says a word has vanished, the live site is the first place to test it.

  2. 2

    Check which market a promotion came from

    Before accepting a screenshot as a national campaign, open the account that posted it and look at the page name and language. A Singapore or Egypt page is not the US brand.

  3. 3

    Check the date on the image

    The "Eid-Credible Delights" graphic was dated March 2025, not 2026. Look for dates on menus, graphics and posts before treating them as current.

  4. 4

    Ask whether a screenshot is a company statement or a search summary

    Automated search-summary boxes are generated from results, not issued by the company. Click through to the actual page before treating a quote as the company's words.

  5. 5

    Treat one old post as one data point

    A 2016 blog post proves what Dunkin' said in 2016. Look for the most recent post on the same topic before accepting a claim about a change.

Takeaway

A claim can assemble only real documents and still be false, because the misleading work happens in what is left out — which country, which year, which page. When a video builds a case from several examples, check each one's place and date before judging the conclusion.

Questions people ask

Does Dunkin' still say Merry Christmas?+

Dunkin' uses Christmas language in its US materials. Its US website carries more than 30 mentions of "Christmas", and its US Instagram has posted Christmas content, including a Christmas tree video in 2025. Its Singapore and Egypt regional pages also posted "Merry Christmas!" in December 2025.

Where did the 'Eid-Credible Delights' Ramadan menu come from?+

The Ramadan specials shown in the video ran on Dunkin's Singapore Facebook page, and the pistachio Ramadan drink came from Dunkin' Egypt's Instagram. The "Eid-Credible Delights" graphic shown is dated March 2025. These were regional campaigns, not US brand marketing.

Did Dunkin' do a Pride campaign in June 2026?+

No Pride messaging was found on Dunkin's US website or US Instagram around June 2026. The Pride examples in the video trace to a 2024 post by a single Minnesota franchisee and to corporate press releases from 2019 and 2021.

What is 'Holiday Faves' on Dunkin's US holiday page?+

Dunkin's current US holiday page is branded "Holiday Faves", with mistletoe-themed cups. That is an inclusive "holidays" framing rather than a removal of Christmas, and it sits alongside Christmas mentions elsewhere on the site.

Why do brands run different seasonal promotions in different countries?+

A chain operating in many markets tailors promotions to local customers and calendars. A Ramadan menu in Singapore or Egypt, or a Pride item from one US franchisee, does not describe what the same brand does nationally elsewhere — so a regional post is not evidence of a company-wide position.

Go deeper

Missing context
Presenting genuine material while leaving out the details — such as place, date or source — that would change what it means.
Regional page
A social media account or website run for one country or market rather than for the whole company.
Search summary
An automatically generated answer box built from search results, not a statement issued by the company it describes.
Primary source
The original document or page itself, such as a company's own website, rather than a description or summary of it.
For educators+
Missing context: real documents arranged to imply something the record does not support.Source level: distinguishing a global brand, a regional page and a single franchisee.Search-summary boxes are not primary sources.Why an authentic video can still carry a false claim.
  • The video shows real promotions and a real blog post. At what point does arranging true facts become misleading?
  • If a company runs a Ramadan menu in Singapore but not in the US, what would a fair comparison with its US Christmas marketing look like?
  • How would you check the claim that a word is missing from a website, and what would count as proof either way?

About this check

Platform
X
Posted by
@wallstreetapes
Posted
November 12, 2026
Age when checked
Older post, still live
Where it spread
United States
Audience
US audience
Language
EN
Status
● Post is live
Verified
November 14, 2026, 03:09 UTC
Published
November 14, 2026, 03:09 UTC

Reach. @WallStreetApes post ~22K likes (X syndication, 14 Nov); started with Josh Seiter Instagram video (2.4M followers) 11 Nov per Snopes; 'did dunkin ban christmas' is a top autocomplete.

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